SELLPRO
Creative Content Design, Website + Blog Content, Marketing Campaigns
Los Angeles, CA, 2016-present
When I first encountered this tech company in 2016, they already had a successful training app that served a variety of consumer electronics retailers. However, while they had a product that worked and pleased their existing customers, the company was struggling to establish outbound marketing and social media presence that would reach more potential customers. Their challenge was finding a designer who had the technical know-how to understand the platform, how it works, and bring it all together in printed collateral, website design, blogs and user engagement content, app UI/UX design improvements, social media content and instructional and promotional videos. And since they host in-app campaigns for their clients, they also needed someone with proper co-branding sense. Coming from a background of creative media, post production and digital asset management, this was the perfect role to juggle my artistic ability and knowledge of digital media formats at the same time.
NORTH SIDE CRAFTSMEN
Facebook & Instagram Marketing Campaign
Cincinatti, OH, 2022
Doug Hood, a very talented woodcrafter, sells popular party games he fabricates from wood and metal. He was looking for a boost in followers leading into more customers, so together we crafted a holiday-based campaign over the Thanksgiving/Christmas holiday that lasted for 4 weeks. Each week followers were tasked with sharing NSC’s posts and social channels with new people, and one person would be selected at random each week to receive a free party game. The campaign had a great impact on his overall followers, increasing on Facebook and Instagram combined over 30% during the campaign period.
I also helped Doug clean up the SEO on his website, got him setup with a Google Merchant account, and helped prepare product images to use on his e-commerce site.